Top 10 Sex Toys Brands in China

Top 10 sex toys brand

China is the world’s largest origin of adult products and 70% of the world’s sex toys are made in China. While there are many sex toy manufacturers in China, there are few well-known sex toy brands. Most manufacturers provide OEM services primarily. Factories are competing fiercely on cost control to win the favor of overseas brands with lower prices. The factory does not invest much in brand promotion, so the development of adult products brands in China is very slow. However, China’s sex toys market is very large, the supply chain is very complete. With the passage of time, some relatively high-quality sex toy brands have appeared.

The following are the top 10 sex toys brands in China, evaluated by Blue Rabbit ,a wholesale sex toys supplier, based on three factors: popularity in overseas sex toys markets, market share in the Chinese adult products market, and recognition in China’s adult products industry. For many years engaged in the adult products supply chain, Blue Rabbit has handled a large number of overseas sex toy orders. At the same time, Blue Rabbit has rich experience in the supply side of the domestic adult product industry. We are familiar with every new factory and old factory of sex toys in China. For us, the “domestic adult products industry is a small circle”. In summary, the result of this evaluation is professional and credible.

The following are the top 10 sex toys brands (adult product brands) in China, in no particular order.


  • BAILE belongs to Liaoyang Baile Health Products Co., Ltd., located in Liaoning Province, China. Founded in 1993, BAILE has designed and produced more than 4,000 sex toy models, obtained more than 400 patents, and owns four sex toy brands. Its products include Vibrator and TPE Toys. The company has been operating for a long time, with stable product quality and a perfect service system. At present, the products are mainly exported to European and American countries, and the share in the domestic market has gradually increased. It is an old sex toy brand in China.

2. Mizz Zee(

  • Mizz Zee is favored by Chinese young people for its features of “various styles, good quality, the fast renewal, and high-cost perfor-mance”. It belongs to Wenzhou Intofun Electronic Technology Co., Ltd., which is the number one sex toy retail brand in China. In 2020, Intofun’s annual sales reached $170 million. As Durex’s agent, it sells condoms up to $40 million a year. After strict checks on safe materials, realistic shapes, real feeling touch, and professional third-party multiple-quality inspections, Mizz Zee strives to give customers a high-quality sex experience. Mizz Zee does not do overseas market at present, only belongs to the Chinese localization sex toy brand.

3. Shaki(

  • Shaki belongs to Shenzhen Shaki Industrial Co., Ltd., which was founded in 1995 in Shenzhen, Guangdong, China. It was a company founded at the same time as BAILE, AILV, ChunShuiTang, and Hong Kong JBsex. After 20 years of development, the brand value of Shaki has been precipitated and improved, and it has driven the growth of a group of adult products companies in Shenzhen. The Shaki covers more than 2,000 sex toy models with rich categories. The branded products not only have a high market share in the domestic sex toy market but are also well-known in foreign sex toy markets. They have been interviewed and reported by large foreign media such as the UK’s Guardian and the British Independence Press.
  • Founded in 2000 and located in Zhongshan, Guangdong province, Nox mainly deals in condoms and lubricants. It belongs to Guangdong Nox Technology Co., Ltd. Its sales market is mainly in China, and its offline sales are much stronger than online sales. It occupies a major sales location in offline shopping malls, supermarkets and pharmacies. Although it is not as well known as international sex toy brands such as Durex, OKAMOTO, and JISSBON, it shares a large share of the domestic condom market with well-known domestic brands such as PERSONAGE and SIXSEX.

5. Omysky (

  • Omysky belongs to Shanghai Wildmood Network Technology Co., Ltd., which was founded in 2013. Its products are mainly for export. Its OEM factory is located in Dongguan, Guangdong, mainly doing sex toy design and overseas promotion. Really let everyone know OMYSKY is derived from its most classic vibrator called the female rose clit sucker. At the end of 2020, this item was too popular on Amazon in the United States, causing domestic foundry production capacity to keep up, and the market was out of stock for two months. As a result, nearly 30 domestic sex toy manufacturers imitated this design and mass-produced it. After that, the popularity of this product declined.
  • The design ideas of the rose have been absorbed by major manufacturers, and the market is now full of various rose-style sex toys. OMYSKY has a lot of influence on the design of Chinese sex toys, which has promoted sex toy manufacturers to pay more attention and investment in product design.

6.  WMdoll(

  • 90% of the world’s sex dolls are manufactured in Guangdong Province, China. WMdoll is the first company produces sex dolls. Its complete company name is ZhongShanShiJinSanMoTeTaoJuYouXianGongSi, located in Zhongshan City, Guangdong. In the early stage, its products were not dolls but model props. In the later stage, due to the fierce market competition, the company transformed to produce sex dolls and leaped straight to success. At that time, the dolls produced by this company had a good response in the market and quickly replaced the position of inflatable dolls in the market. WMdoll has driven many companies to produce love dolls.
  • The dolls on the early market were basically designed by WMdoll, and then other manufacturers imitated and mass-produced. In the later period, more and more sex toy manufacturers entered the sex doll market, and the competition became more and more fierce, making the market more mature and diverse, and more excellent doll manufacturers emerged, for example, GYNOID, JYDOLL, SYDOLL, QTSEXDOLL.

7. S-Hande (

  • Shenzhen S-Hande Technology Co., Ltd. is located in Shenzhen, Guangdong province, integrating design, production, and sales. Founded in 2014, the company’s sales volume in 2020 is nearly 25 million US dollars, and its products are mainly exported. The company’s advantage lies in its rich experience in overseas market promotion, and it has two 5-star sex toy stores in Alibaba, which occupy an important position in Alibaba’s ad slot. In addition, the standard factory management and stable product quality are also a good foundation for its overseas sex toy market promotion.
  • Leten belongs to Guangzhou Leten BaoFeng Health Industry Technology Co., Ltd., which is headquartered in Guangzhou, Guangdong, and its production plant is located in Dongguan, Guangdong. The brand was founded in 2015, and the main product of the brand is the men’s electric masturbation cup, which is the leader in the design technology of electric masturbation cups. The products are mainly exported to Europe, America, Japan, and other markets. In 2017, Leten signed 4 popular Japanese AV actresses, Such as Yui Hatano, Takizawa Rola and other stars to become the spokesmen of Leten brand, which is one of the most important factors for the success of the brand promotion, because in China, male consumers of masturbation cup are loyal fans of these AV actresses.
  • AILV is one of the earliest adult products companies in China. It is one of the companies founded at the same time as Liaoyang BAILE, Shenzhen Shaki, and Hong Kong JBsex and continues to this day. Founded in 1994, it is located in Wenzhou, Zhejiang. It owns eight sex toy brands. In 2012, it acquired Topco Sales., a well-known American sex toy brand, for US$500 million, and quickly entered the American adult products market with the help of this brand. The United States has always been the world’s largest consumer market for adult products, so the overseas sales of AILV have always maintained a large export volume.


  • NIGHT FIRE is one of the few sexy lingerie brands in China, belonging to JingPinHui (Beijing) Biotechnology Co., Ltd., the company was founded in 2005, and is headquartered in Hong Kong. Night Fire is a modern sexy lingerie brand enterprise integrating R & D, production, brand management, and service. Its product design is mainly Asian aesthetic, with a strong oriental color, under the rule of many strong western brands, it still occupies a non-negligible share in the domestic sexy lingerie market, but it is not easy.


The above are the top ten sex toys brands in China, many of which you may have never heard of. This is understandable. China is a typical eastern country, which is more conservative on sexual topics than western countries, so western culture and life attitude are very suitable for the birth and development of sex products brands. But with China’s economic growth, people’s living standards have improved, young people’s minds have become more open, and the market potential has grown. This will gradually give birth to more and better sex toy brands. Although China does not have its own big adult products brand, most of the western famous adult products brand production and processing are carried out in China, each plays its own advantages, not only to play one’s own part but also to share one’s work and cooperates with each other, then deliver the best products to consumers. Blue Rabbit (wholesale sex toys manufacturer) helped countless overseas customers start their own sex toy business and grow it. The above top ten adult product brands in China have cooperated with Blue Rabbit. We are not only the distributor of major sex toy brands but also cooperate with many sex toy suppliers who did not have a trademark, which also have not yet created their own sex toy brand. And we still establish long-term cooperation with them. After our test, their products are also very high quality, and the price is very advantageous. If you have a purchase demand for sex toys wholesale and are eager to have a perfect team to help your sex toy business make it flourish, welcome to ask us for the catalog and price list of sex toys.

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