Top 4 Adult Toys Expo in China (2026): Dates, Venues & BlueRabbit Tips

2026 China: 4 Adult Industry Trade Shows Worth Attending (Quick List)

1. API EXPO — Shanghai International Adult Products & Intimate Lifestyle Expo (Shanghai)
   • Dates: Apr 17–19, 2026
   • Venue: Shanghai International Sourcing Center
   • Website: https://www.api-expo.com/
2. AAE — Asia Adult Expo (Hong Kong)
   • Dates: Aug 25–27, 2026
   • Venue: Hong Kong Convention and Exhibition Centre (HKCEC)
   • Website: https://www.asiaadultexpo.com/
3. SZI EXPO — Shenzhen Adult Health Expo (Shenzhen)
   • Dates: Sep 18–20, 2026
   • Venue: Shenzhen World Exhibition & Convention Center (Bao’an)
   • Website: https://www.szi-expo.com/
4. Guangzhou Sex Culture Festival / Guangzhou Adult Products Expo (Guangzhou)
   • Dates: Oct 31–Nov 2, 2026
   • Venue: Nanfeng International Convention & Exhibition Center (Guangzhou)
   • Website: None

Photo Showcase: Adult Expos in Different Cities

Shanghai Adult Expo

SZI EXPO Shenzhen

Guangzhou Sex Culture Festival

HK Asia Adult Expo

BlueRabbit Insights (How to Choose)

• Shanghai (API EXPO): The most mature and largest comprehensive show in China. Strong mix of international + top Chinese brands, with exhibitors mainly being brand owners and large manufacturers. Best place to see the latest sex toys and design directions—ideal for brand partnerships, supplier sourcing, and product scouting.
• Shenzhen (SZI EXPO): A newer show (only a couple of editions so far), but Shenzhen is a major cross-border e-commerce hub, and Guangdong is China’s largest adult-products manufacturing base. If you run an online adult business, this show can be the most efficient for matching with the right suppliers and e-commerce-oriented resources.
• Guangzhou: Historically a local sex-culture festival, now evolving into a more international, trade-focused adult-products expo, thanks to cross-border e-commerce growth and strong local sex toys supply chain resources.
• Hong Kong (AAE — Asia Adult Expo): A highly international, B2B-focused trade platform that is generally very friendly for overseas visitors. The show’s main purpose is international trade and export. With close access to Guangdong’s manufacturing base, you’ll also meet a solid number of factories and manufacturers. Plus, Hong Kong is near Shenzhen and Dongguan, so you can attend the expo and then visit suppliers in person right after—saving time and travel costs.
• Other cities (Yiwu, Qingdao, etc.): New shows exist, but their overall impact is still much smaller than the three above. If you’re traveling from overseas for trade shows, prioritize Shanghai first, then Shenzhen (and add Guangzhou if time allows).