Top 10 E-commerce Marketplaces for Adult Sex Toys in 2024

Mercado Libre - best e-commerce site in Latin America

As a reseller of adult sex toys, selecting the optimal e-commerce marketplace is a crucial decision. You must carefully weigh factors such as traffic, costs, competition, support, business attraction policies, regulatory policies, and visitor demographics. Allow Blue Rabbit to guide you through the top 10 e-commerce marketplaces for selling sex toys:

1. Amazon

  • Established in 1994 in America, Amazon stands as the largest e-commerce site globally, boasting 310 million active users and 90 million Prime members.
  • Prime markets include the United States, United Kingdom, Germany, Italy, France, Japan, and Spain.
  • While advertising adult toys directly on the platform is prohibited, external traffic sources like social media or websites are allowed.
  • Monthly cost: $39.9 USD, with sales commission ranging from 7% to 15%.
  • Monthly visits: 5.5 billion
Sex toys on Amazon

2. eBay

  • With over 20 years of development, eBay ranks as the second-largest B2C marketplace globally.
  • Adult sex toys are among the hot-selling categories.
  • Costs vary by country, ranging from $15.95 to $290.5 USD per month.
  • Monthly visits: 3 billion

3. Etsy

  • Founded in 2005 in America, Etsy primarily focuses on handmade, vintage items, and craft supplies.
  • Adult toy sales are relatively low in competition on Etsy, making it an attractive option for sellers.
  • Monthly visits: 397 million.

4. Rakuten

  • Originating from Japan in 1997, Rakuten holds the top spot in Japan’s online market.
  • Monthly cost: ¥5000 Japanese Yuan, with sales commission between 2% and 4%.
  • Monthly visits: 590 million.

5. AliExpress

  • As a B2C marketplace under the Alibaba Group, AliExpress caters to a global audience with competitive pricing.
  • Cost: Opening Deposit of 10,000 RMB, with sales commission ranging from 5% to 8%.
  • Monthly visits: 526 million.

6. Walmart

  • Walmart’s e-commerce site,, growing so fast these years based on the powerful offline stores and Walmart system.
  • Adult sex toys are categorized under “sexual wellness” on
  • Cost: 15% commission per sale.
  • Monthly visits: 514 Million
Sexual Wellness on Walmart

7. Shein

  • Initially focusing on women’s clothing, Shein has evolved into a diverse shopping site.
  • Cost: Commission ranges from 10% to 20%.
  • Monthly visits: 221 million.

8. Shopee

  • Founded in 2015 in Singapore, Shopee dominates the Southeast Asian e-commerce scene.
  • Costs include a commission of 6% to 8% and a 2% withdrawal fee.
  • Monthly visits: 631 million.

9. Mercado Libre

  • The largest e-commerce company in Latin America, Mercado Libre, offers a promising market.
  • Cost: 16% commission and a 2% handling fee.
  • Monthly visits: 447 million.

10. Ozon

  • As the largest e-commerce company in Russia, Ozon boasts extensive logistics and a user base of 65 million.
  • Costs range from 2% to 13% commission per sale.
  • Monthly visits: 260 million.
Ozon - top ecommerce site in Russia

Final Suggetion:

E-commerce marketplaces offer stable traffic and user bases, making them suitable for businesses that struggle with marketing. However, their rules often restrict brand promotion, and high commission rates can eat into profit margins. They’re a good starting point for new businesses, but as you build a loyal customer base and marketing strategies, consider creating your own branded site.

Adult sex toys are unique products, subject to limitations and advertising bans on most platforms. However, this also means less competition and higher profits compared to other products, making them ideal for small to medium-sized sellers. Blue Rabbit can manage your sex toy supply chain in China, allowing you to focus on running your ecommerce platform effectively.

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